The American book giant will sell its new digital reader models in Brazil starting today
Amazon brings to Brazil from today two new versions of the Kindle Paperwhite, the intermediate version of its digital book reader.
The £649 edition has a 6.8-inch anti-glare screen, 8GB of memory, temperature-adjustable light, and battery life that lasts up to ten weeks on a single charge.
The battery life is 67% longer than in the last generation of the product. With an IPx8 rating, the Paperwhite model has water protection to prevent accidents in swimming pools, bathtubs, sinks, or even rain. The device also gained thinner edges, which are now 10 mm wide.
New Kindle Paperwhite Signature Edition
The main novelty in Tuesday’s announcement is the unprecedented Kindle Paperwhite Signature Edition, which has as its differential an automatic lighting adjustment sensor, something previously present only in the most advanced version of the reader from Amazon, called Oasis.
In addition, the Kindle Paperwhite Signature Edition features 32GB of memory and, for the first time in its class, wireless battery charging technology (compatible with the popular Qi standard). The price of the product will be 849 reais.
Both Amazon digital readers launched today can be split up into 12 installments on the company’s own e-commerce site.
“Customers love the Kindle Paperwhite and we’re working hard to bring even more premium experiences into this new generation,” says Kevin Keith, vice president of devices and services at Amazon, in a note.
Digital Reader Market Declining – But ebooks are only growing
According to data compiled by the German market consultancy Statista, the global revenue of the digital reader sector reached 460 million dollars in 2020, the same number registered in 2019.
However, the forecast is for a retraction of the segment to revenue of 160 million dollars in 2025, indicating a maturity point in this market and a longer product replacement cycle than observed, for example, in smartphones.
On the other hand, digital book revenues are expected to reach 15.9 billion in 2021 and go to 17.9 billion dollars in 2025, maintaining a growth rate of 2.99% per year until then. The number of readers of the so-called “ebooks” should surpass the 1 billion mark by 2025 and the average price per title, estimated by the consultancy, is 15.63 dollars (82.94 reais, in current values and considering a direct conversion).
With Amazon leading the two markets, readers and digital books, the company is positioned to maintain leadership in these segments for years to come.